Singapore Curl.

What on earth is up with the Singapore Airlines print ads? The Singapore Girl, archaic as the concept was, was always a paragon of charm and loveliness.

Now, in the new ads for First and Business Class, the air stewardesses look like they've taken their styling cues from Marge Simpson. Horribly dated beehive do's and hair that looks as if it's been subject to at least an entire can of hairspray. This stuff would have already looked old 40 years ago.

Advertising is supposed to be known for overpromising. But this is one of many examples where the advertising is actually worse than the product. The client would be better off not advertising at all. Since when did advertising get so uncool, or has it always been this way without my noticing?

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