Thailand has been the missing link in Tiger’s South East Asian empire for quite some time now. Now that the bigwigs in Jurong can fill in the Kingdom in their map of the region, they have before them one solid chunk of territory stretching from Singapore all the way up to Hanoi via Malaysia, Thailand and Cambodia.
The brand has featured in many of my best memories of Asia. Happy hour at the FCC in Phnom Penh, long evenings in the elegant surrounds of The Temple Club in Saigon, and nights round roaring log fires in Malaysia’s chilly Cameron Highlands have all been enhanced by the presence of the beer with the big cat on the label.
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