At the risk of sounding like a fanatic, one last statement on the subject. Picture this: you form an airline. You raise the funds. You get the licence. You buy the planes. You pass the safety checks. You find the qualified pilots. You employ the technicians. You assemble an attractive collection of cabin crew. You offer a perfectly acceptable flight experience for passengers. In short, you get the planes off the ground, and back down again in the right spots.
None of these things are exactly simple. So, having proven you can do all that successfully, would it really be so hard for you to come up with a proper name for your venture?
Tiger isn’t a name for an airline. Would you call a new airline venture Carlsberg Air, or Air Budweiser? (Perhaps you would: but it would definitely be something related to flying people to the brewery in question.)
So: a note to the people at Tiger Airways (whose branding people should have already been lined up against the wall and shot). Nice job on the planes and everything. But one small thing: you might have heard a rumour to this effect, but the name’s already been taken. Tiger isn’t an airline. It’s a beer. So get your own name. Please.
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